TCBY Yogurt Ribbon Cutting
Photograph
Eight people line up for a photograph to celebrate the grand opening of a "TCBY" Yogurt shop. Some are wearing "TCBY" customized polo shirts. They are holding a long ribbon that is adorned with dollar bills.
2021.18.55
Print, photograph
The 1980s frozen yogurt craze manifesting in Saugatuck.
Business: Restaurants
Winthers, Sally
5 in
8 in
025 Saugatuck Douglas Commercial History
Ducky Alley/Chequers of Saugatuck
In 1981 the first TCBY opened in Little Rock, Arkansas. Prior to 1984, the company's name was "This Can't Be Yogurt," but a lawsuit from a competitor, I Can't Believe It's Yogurt!, forced TCBY to create a new name from its initials, eventually using "The Country's Best Yogurt". The young man in the center of the group is wearing "acid-washed" jeans.
03/27/2025
03/27/2025